Debit card issuers are projecting a $5 Billion loss in revenue with the new laws expected to pass this week. Do you wonder who will make up those losses? Nobody seems to be saying but you can bet they’ll find a way and we shouldn’t be surprised if it isn’t the cardholder. That leaves the merchant holding the (money) bag again.
Never forget that the merchant is the path of least resistance because of the contractual relationship with the Association. Recent laws have made it tougher for the banks to stab us in the back but they still hold the knife.
A good analysis of what’s going on can be found here.
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