This week there was an article in the Cincy Biz Blog telling us that Fifth Third Bank aims to prevent card fraud. OK, so there’s nothing exciting there. Banks should do that and they claim to have done it for years. But this is so simple that it just might work. Of course nothing will put a screeching halt to the credit card problem but…
Consider a credit card that works like a debit card; you’ll need to enter a PIN to complete the transaction. But here’s the difference: it’s not a debit card tied to your bank account, it’s a credit card. It doesn’t have your name embossed on it and there is no place for your signature either. When was the last time someone compared your card to the sales receipt or even looked at your card?
So, like a debit card, as long as you guard your PIN, in theory your card can’t be used fraudulently. If it did happen, the bad guy wouldn’t be cleaning out your bank account at the nearest ATM.
Could it be that less is more?
And the best news? No Interchange fees.
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This post was mentioned on Twitter by BJoanMiller: Fifth Third aims to prevent card fraud?: This is such a simple concept I have to wonder why it hasn’t been done.. http://bit.ly/116lqP...