When I posted the informal survey on credit card chargebacks last week, I expected to see that on-line merchants were being hit harder than brick and mortar stores. I think we’d all expect that and we were right. The survey was totally unscientific so I don’t know that we can make any firm conclusions, but there’s something interesting here. I didn’t expect “More than 10″ would get a 10% response. I would have to guess that those respondents were high-volume merchants.
The other thing that’s interesting, especially if you’re a Merchant911 member, is that these numbers don’t correlate well with the member demographics. The on-going survey in the member area tells us that 70% of the members are on-line only and do 50 or less transactions per week. A full 75% do all or at least some manual fraud screening. Over 10 chargebacks per year for those folks would be extremely high.
There were a total of 48 responses to each question. Thank you to those that took time from your busy day. Here are the results for whatever they’re worth.
Survey Results
Do you have a Brick and Mortar store? 48 responses Yes 26 / 48 No 22 / 48 How many chargebacks have you experienced in the Brick and Mortar store in the past year? 48 responses None 42 / 48 1-5 2 / 48 6-10 1 / 48 Over 10 3 / 48 Do you have one or more e-Commerce Sites? 48 responses Yes 45 / 48 No 3 / 48 How many chargebacks have you experienced from the web site in the past year? 48 responses None 27 / 48 1-5 17 / 48 6-10 2 / 48 More than 10 2 / 48
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Technorati Tags:
Credit Card, E-Commerce, Chargeback
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