I found another one of these companies jumping on the band wagon to suck more money out of e-Commerce merchants. They think their service is useful to help prevent credit card fraud. I submit to my loyal readers that ReduceFraud.com has no more value than the others of their kind. Just my opinion, of course. They should be happy that I’m giving them a link.
I won’t rehash my arguments or the pathetic, meaningless rebuttals that the other company spewed. You can see them all here. I love it when they try to make a case and dig themselves a deeper hole.
Of course if you want to pay an additional $.20 per transaction to verify that the person placing the order on your website – good guy or bad guy – actually has a telephone, then be my guest. I don’t tell people how to run their business. Then again, maybe knowing that the guy scamming you has a telephone is worth something to you, but here’s my opinion and I’m sticking to it:
Unless the phone call is made to the number that is verified by the issuing bank, the call will only provide the e-Commerce merchant a false sense of security.
Got it?
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